FC Barcelona to work with brands to create world’s leading sports innovation centre

FC Barcelona has unveiled plans to develop an innovation hub which the club says will work with leading brands to generate a positive impact on society beyond the realm of sport.
The La Liga team’s president, Josep Maria Bartomeu, announced plans for the creation of the Barça Innovation Hub during the Mobile World Congress in Barcelona this week.
Bartomeu said the initiative is part of the club’s ambition to “be more than a club” by marketing FC Barcelona as &