False economies: why getting more for less isn’t always good

We don’t need to use over simplified analogies about the mythical money tree or over-spending on one’s credit card to understand that budgets, return on investment and value for money are being scrutinised now more than ever.
Prantik Mazumdar’s great article last year about the volume of agencies operating in Singapore putting pressure on costs highlighted how we have created a buyer’s market that is being disproportionately exploited. Not to say that agencies haven&rsquo