Fake news? There’s nothing new about it

Suddenly everyone’s talking about it, but in reality the fake news concept is old hat - as old as the classic trilby and Press card combo seen in vintage films of yore.   
The difference today is that alternative facts themselves are making the headlines and mainstream media have a convenient whipping boy in social media. According to them, it’s all a by-product of proliferating DIY social media with every man and his Youtube star dog posting made-up garbage on Faceboo