Facebook’s inflated video metrics signals a need to define what a 'view' is

Shifting to video advertising may seem simple, but as Facebook’s miscalculation shows, the industry needs to know what viewability really meansNews that Facebook had been erroneously reporting one of its measures of video watch-time has sparked a series of ad industry debates around trust, accountability and ultimately ‘viewability’. While these are important discussions to be having as digital marketing matures, now is also a key time to more widely consider what we mean by a