29-08-2018 14:09 via thedrum.com

Facebook Watch has gone global – here’s its pitch to advertisers

Facebook Watch, the social network’s TV-style service, has gone global. Following an initial launch in the US one year ago the spin-off video platform will be available “everywhere” and Facebook is now courting brands to funnel ad spend its way. 
To get on media plans, the social network is offering scale, a wider inventory to choose from alongside more original content. It claimed "strong" early results in testing.  
Here’s a run down of how it's spin
Read more »