Facebook Watch has gone global – here’s its pitch to advertisers
Facebook Watch, the social network’s TV-style service, has gone global. Following an initial launch in the US one year ago the spin-off video platform will be available “everywhere” and Facebook is now courting brands to funnel ad spend its way.
To get on media plans, the social network is offering scale, a wider inventory to choose from alongside more original content. It claimed "strong" early results in testing.
Here’s a run down of how it's spin
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