Facebook videos could soon house a lot more ads

Facebook is reportedly looking to further monestise its video inventory with the testing of mid-roll ads – a move which could further incentivise content creators to consider leaving platforms like YouTube.
Recode quotes “industry sources” claiming that the social network will soon start testing mid-roll ads, giving video producers an optional, extra source of revenue.
Ad revenues are split 45/55 with publishers, the same rate provided by YouTube, notes the report, adding