Facebook seeks to end direct payments to Live partners, splitting ad revenues instead

Facebook has sought to end direct payments to its Facebook Live partners as part of a switch to a split ad revenue funding model, ending a one-year direct association with publisher such as BuzzFeed, The New York Times and Vox Media.
Instead, Facebook intends to migrate celebrities and publishers on its payroll into a revenue sharing model, with a focus on 5-10 minute long high quality videos.
Dan Rose, Facebook’s VP of partnerships, explained: “When we talked about it with people up