‘Facebook needs to do more than be open and honest about metrics errors’

Another month, another Facebook measurement error. Its latest, revealed in a blog post yesterday, is the fifth admission since September and the 10th error it has found in its metrics.
This time, the “bug” was found to be misattributing clicks on video carousel ads. What this means in practice is that if a user clicked on a video to watch it, Facebook thought they were clicking on a link to the brand’s website and charged the advertiser accordingly.
Facebook was quick in its bl