Facebook moves to a slightly more ‘open’ stance with a host of third-party measurement tie-ups

Facebook has today (21 September) announced a several measurement tie-ups with third-parties, including: MarketShare; Nielsen; Oracle and Visual IQ, in a bid to show advertisers that it is not ‘grading its own homework’ when it comes to helping them evaluate the ROI on spend with the network.
The latest developments are itemised below, with Facebook noting that Nielsen’s Catalina Solutions is now able to help marketers better establish how ads on the Facebook net