Facebook lets brands target ads based on offline behavior

Facebook has introduced more ways to help marketers re-engage offline audiences.
According to a blog post, since launching last year, thousands of companies have used Facebook’s offline conversions tool to measure the impact their campaigns have on offline purchases. Now, these advertisers, which include Macy’s, KFC and Dick’s Sporting Goods, can build custom audiences from their offline conversion event sets comprised of consumers who have previously purchased offline.
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