02-08-2017 17:51 via thedrum.com

Facebook is adding another Custom Audience targeting option

Facebook is adding a feature that will allow brands to target ads to users who have RSVP’d to brand events.
Facebook rep confirmed the plan to The Drum after screenshots were posted on Twitter, but chose not to comment further. Facebook adds NEW “Events” custom audience option enabling advertisers to target people who engaged with specific events
H/T @MosheIsaacian pic.twitter.com/tt1190Erg9
— Matt Navarra ⭐️ (@MattNavarra) July 28, 2017
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