Facebook, Instagram, Coca-Cola: Everything that matters this morning
Facebook admits its 10th measurement mistake since SeptemberFacebook has admitted its 10th measurement mistake since September, with mischarged clicks on video carousel ads by smartphone web users.
It is the first mistake that directly affected advertisers’ wallets and Facebook has had to hand back refunds to affected advertisers.
“We recently found and fixed a bug that misattributed some clicks on video carousel ads as link clicks. This bug occurred when people were on mobile web br
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