Facebook gives ad blockers the finger

Facebook is looking to tackle ad blocking on its platform with a new software update and by putting consumers in control of the ads they see.
Marketing Week understands this new technology will work by ad blockers being unable to identify which Facebook ‘posts’ are ads, and which are not, on people’s news feeds.
“Rather than paying ad blocking companies to unblock the ads we show, we are putting control in people’s hands with our updated ad preferences and our