Facebook focuses on growth marketing in global B2B campaign

Facebook has commenced its first global B2B campaign focused on growth marketing. The goal of the campaign is to help performance marketers evolve their growth strategies on Facebook, to best meet the demands and expectations of consumers in a mobile-first world, according to a release from the company. 
In the US, a 30-day ad campaign will mark the launch of the global campaign, dubbed 'Discover Growth'. Ads, which include short video and gifs as well as a number of print ads to be us