11-11-2016 18:30 via marketingweek.com

Facebook, Deliveroo and Tinder on bots, data and ad blocking

The bots are rising
Messaging apps, chat bots, machine learning and artificial intelligence – these were the key topics on everyone’s lips during three days in Lisbon.
Social media giant Facebook used Web Summit as the platform to announce the rollout of ads on its news feed that open directly into Facebook Messenger chats.
The idea, explained vice-president of messaging products David Marcus, is to give brands the opportunity to go from mass targeting to one-to-one conversatio
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