Facebook defends metrics errors as it puts focus on transparency

Facebook does not believe marketers were concerned following last year’s metrics issues, as it says third-party partnerships and “transparency” have left it in a good position.
The tech giant came under fire last year after admitting it had discovered a number of errors in the way it measures audiences across a range of its products. In September it said it had overstated how long users watch videos for on its site by up to 80%. And with further investigations it found it had