18-01-2017 09:45 via thedrum.com

Facebook calls a halt to paying publishers for live videos

Publishers are bracing themselves for the withdrawal of funding by Facebook for live videos after the social network indicated that it would not renew any of its current partnerships.
Facebook splashed out over $50m last year to selected publishers and celebrities to produce live videos for its nascent feed but a change in policy at Facebook has pushed live video further down the pecking order.
To fill the void Facebook is expected to incentivize publishers to produce longer clips of premium con
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