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McDonald’s unveils out-of-home ad to entice Hungarian drivers
McDonald’s in Hungary is attempting to direct drivers to its fast-food outlets through simple billboards as part of its 30th anniversary.
The restaurant chain’s quirky out-of-home ads feature images of McDonald’s two most popular products (a burger and a pack of fries) and have been placed on busy motorways.
Local studio, Gravy, designed the ads using lights from cars to form images of a burger and fries.
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