Facebook agrees to be audited by Media Rating Council following misreporting scandal

Facebook has agreed to be audited by the media industry’s measurement watchdog, the Media Rating Council (MRC), following backlash from the ad industry for its misreporting of data.
The MRC will verify the accuracy of the information it delivers to partners, after revelations last year that it had been misreporting its metrics for video ads and publisher partners. 
Pressure mounted on the platform last week when Marc Pritchard, chief brand officer for Procter & Gamble, c