Facebook, ABC, Hulu and others discuss crowded TV space and connecting through campaigns

Are we in the golden age of television or the golden age of video, streaming and viewing? Several television, social and streaming marketers debated that topic, finding what works and what doesn’t in connected campaigns at the “Always On – Masters of the Connected Entertainment Campaign” panel at the Massive event put on by Variety on Wednesday (March 22).
 
They looked at the best ways to spread the word about their shows, with not one answer truly standing out but