EYNTK 2.0: Increasing user engagement with multi-channel technologies

In this episode The Trade Desk’s solutions architect EMEA, Urszula Etheridge explains how marketers can increase user engagement with the use of multichannel technologies, make ads more relevant and achieve customer marketing at scale.
Users are savvy, informed and more knowledgeable on the value exchange advertising brings and advertisers are applying their message in a ‘considered, thoughtful and precise way” says Etheridge.
“Measuring the customer journey across channe