EY on why shareholders come second when it comes to purposeful marketing

EY - formerly Ernst & Young -  overhauled the brand two years ago and took an 'inside out' approach to marketing, believing that happy employees will make for a stronger bottom line. But too few brands are following suit despite the obvious economic and social benefits. 
'Brand purpose' is a phrase increasingly espoused by marketers, claiming that companies need to show they are more than just money machines and actually stand for something in the wider world. And from immigration