20-06-2017 08:00 via thedrum.com

Extremist content, algorithmic angst and fake news: why tech giants must become socially responsible

The algorithmic alchemy of the biggest tech companies is redefining our commercial and social experiences, but like the alchemists of old, algorithms are also a charlatan’s charter, allowing claims of pure science when human intervention is clearly doctoring results to suit either commercial imperatives or political agendas.
And there is the enduring contradiction between the claimed sophistication of, say, Google’s ability to target audiences and track tastes for advertisers, and it
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