Exploring the 9 circles of GDPR email hell

The GDPR is upon us. Once mighty brands are now ejaculating a final flurry of emails into your inbox as either Rome, or taxman Herod’s database of families with children, burns. Opinion varies.
Europe’s scheme to protect web user data, hair-brained as it may seem, means that brands must show their data has been obtained lawfully. Cue wistfully frenzy, the impending panic has occured. Some publishers have just closed up shop in Europe.
All is not lost: marketers are fighting the fire.