Experian: Data needs to be fit for purpose

A common challenge for marketers is creating consistent touchpoints for their audiences across different media channels –  whether that be through social media, email or programmatic advertising. But for Colin Grieves, managing director, Experian Digital Marketing and Media Services at Experian, the problem goes far deeper.
“If we look at programmatic advertising as an example, marketers are routinely confused by a vast array of inconsistently described audiences of data,”