30-11-2016 15:27 via marketingweek.com

Expedia: If it can’t be bought programmatically we tend not to do it

2016 has not been easy for the travel industry what with the UK’s decision to leave the EU, a spate of terrorist attacks and the surprise results of the US election. Yet this has not deterred travel brand Expedia, whose senior director of marketing, Andrew Cocker, says despite events over the last 12 months there has never been a better time to travel to the UK.
“What we tend to find is where one country goes down another picks up slack. New opportunities open there,” Cocker t
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