Exide urges people to be driven by passion with #WhatDrivesYou campaign

Indian battery company Exide has collaborated with speedcuber Siddhikant Mishra to encourage people to be driven by their passion.
The campaign #WhatDrivesYou, conceptualised by J Walter Thompson Kolkata, features Mishra solving the complex patterns of three Rubik Cubes in a few flicks of his fingers within 39 seconds. 
Uttio Majumdar, chief marketing officer, Exide said: “For a brand as dynamic and driven like Exide, it’s always great to celebrate the relentless spiri