Ex VCCP Media exec joins budding media agency AIP to usurp networks run on 'old ideas'

“Old-fashioned structures, rigid processes and established contractual agreements” are making traditional media buying agencies vulnerable to competition from new blood, according to former VCCP Media chief digital officer Sam Fenton-Elstone as he joins new buying entity Anything is Possible (AIP) as chief executive.
With the likes of creative agency Wieden + Kennedy and digital marketing consultancy Accenture moving into the buying space (albeit with the latter b