Evian ditches babies in US market as part of refreshed ad push

Evian is bidding adieu to the babies who’ve been a staple of its advertising over the past 10 years as it looks to move in a different direction within the US.
While it’s unclear whether or not the babies will remain in Evian’s global advertising efforts, they’ll be replaced in the US with tennis stars Maria Sharapova and Madison Keys as well as Luka Sabbat, a self-described “young creative entrepreneur” who stars in the Freeform series ‘Grown-ish’