Everything you need to know about ITV and Channel 4’s retail media data matching

We go inside the broadcasters’ deals with Tesco, Boots and Sainsbury’s to find out more about emerging TV/retail media trend. 
A big trend is emerging among broadcasters and retail media owners to buddy up and share data. Last week ITV joined forces with Tesco’s loyalty provider Dunnhumby and Boot’s Media Group. Just two days later Channel 4 unveiled its tie-up with Sainsbury’s Nectar360. Similar deals have taken place in the US between Walmart and Paramou