Everything You Need to Know – About Content Marketing: Optimisation

The Drum has launched episode five of Everything You Need to Know – About Content Marketing, in association with PulsePoint, a video series designed to give marketers all the essential information they need about this hot industry topic in an under-three-minute video.
It is the second series of Everything You Need to Know, developed by The Drum to provide marketers with an easy intro to the latest technologies, techniques and thinking in the industry.
The fifth episode, Optimisation, explo