Everything you need to know about content marketing episode 1: 'Content marketing is the message; native can be the envelope'

As consumer action such as ad blocking and ad skipping take greater hold, marketers the world over are re-evaluating their communications strategies. For many, this means pouring greater budgets into content marketing and native advertising – industry buzzwords that might yet live up to the hype and help brands connect with customers in more meaningful, useful ways.
Content marketing is not a new phenomenon but one that is being revolutionised by digital – indeed, America’s Ass