Even in an ad-averse landscape, people still look forward to seeing Super Bowl ads, study finds

This year, marketers are spending roughly $5m to get 30 seconds of airtime during the Super Bowl. While those in advertising circles like to debate over whether or not Super Bowl ads still hold the power they once did, a recent study out of market research firm AudienceProject found that the majority of people who watch the game still look forward to seeing what brands have in store.
According to the research, while 39% percent of people like regular TV ads and 31% like online ones, as many