Eurosport partners with NowThis to boost Olympics mobile strategy

Discovery Communications has agreed a content partnership with digital news platform NowThis as part of its digital strategy to broaden Eurosport’s Olympics coverage and engage more with audiences on mobile.
The partnership will see NowThis launch a specific sports platform which will act as a social video production arm for Eurosport’s Olympic coverage.
NowThis has grown massively since its launch in 2012. The platform delivers the news in 22- to 90-second videos host