Estee Lauder acquires Too Faced in a $1.45bn bet on millennials

The Estee Lauder Companies has acquired popular make-up brand Too Faced in a deal a $1.45 billion deal, believed to be it’s biggest yet.
The California based brand was launched in 1998 and is expected to have sales of more than $270 million in 2016, a considerable 70% growth from the previous year and a 60% growth over the last three years. The cosmetic company is renowned for it s Better Than Sex mascara and Chocolate Bon Bon eye shadow palette, that claims to smell of chocolate.
Too Face