Estée Lauder and ModiFace create chatbot that lets customers try on lipstick virtually

Estée Lauder, the flagship brand of The Estée Lauder Companies Inc, is using augmented reality to entice customers to try their makeup on virtually via chatbots.
As a part of its partnership with ModiFace, the Toronto-based creator of AR technology for the beauty industry, Estée Lauder’s Facebook messenger chatbot gives its users the ability to virtually try on Estée Lauder’s Pure Colour lipsticks.
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