Epson inks Lewis Hamilton to display the speed of printing

Printer company Epson, in a bid to promote its new EcoTank printer, soaked three times FIA Formula One champion Lewis Hamilton, in (around) 400 litres of ink in a visual ad drive.
Created in collaboration with the Mercedes AMG Petronas F1 team, the slot from Citizen Films hits home the new product and the fact the company supports the race team with inkjet printers, scanners, 3LCD projectors and wearables, including smart glasses.
Hamilton said: “During the course of each season, I get to