E.ON looks to challenge sector norms with an ‘un-utility’ marketing approach

E.ON is trying to shift consumers typically negative perceptions of the utility sector by showing it is more than purely a gas and electricity provider and how it is working towards a more sustainable future.
Belinda Moore, the company’s board-level marketing and communications director, says the brand is looking to adopt an “un-utility” approach to its campaigns as she marks her first anniversary in the role.
Moore explains that ‘un-utility’ refers to not only chan