E.ON launches new marketing strategy in bid to become purpose-led brand

E.ON has overhauled its brand and communications strategy in a bid to keep up with changing consumer needs and be seen as a more “purpose-led” brand.
To launch the new strategy, the energy brand has unveiled a new digital campaign in collaboration with music act Gorillaz, which sees the band harness the sun’s energy to create a solar and battery storage powered music studio and will run across seven European markets including the UK. The campaign looks to promote E.ON’s n