Enticing millennials to visit Illinois through tourism ad campaign

Millennial tourists. The state of Illinois. That’s what tourist officials were thinking when they released their 2017 ad campaign, alongside its agency of record JWT Chicago, using the tagline, “Up for Amazing” to entice millennials to visit.
The ad begins with, “When was the last time you did something for the first time?”
It then goes on to highlight sites such as Route 66, the historic sites in Springfield that detail President Lincoln through museums and other s