Entertainment & finance apps power Indian smartphone surge

Entertainment and finance apps have powered a 43 per cent surge in app usage in India over the course of 2016 according to the latest study conducted by Yahoo’s Flurry Analytics.
The State of the App survey found that time spent on messaging and social apps grew at a greater clip in India (52%) than globally (44%), a disparity thrown into starker relief when looking solely at app usage which surged by 43% in India against far more modest growth of just 11% for the planet as a whole.
Flurry