14-08-2018 14:50 via thedrum.com

England football team drafts Bud Light to join Budweiser as an official beer

AB InBev is going all in with its England national football team partnership after a buoyant World Cup brought long-time official beer Carlsberg’s stint to a close.
Budweiser seized the partnership in February, not long after Carlsberg announced it would be stepping away from the sponsorship after 22 years of support. At the time, Jason Warner, president, North Europe at AB InBev said the partnership allowed Budweiser to tap into the "nation’s biggest cultural moments".
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