England and Wales Cricket Board's digital strategy to be driven by fan made video

The England and Wales Cricket Board (ECB) is overhauling its digital strategy and has recruited digital agencies Seenit and Little Dot Studios to help it engage more with audiences through new channels and personal content creation.
The partnerships will ultimately aim to strengthen the ECB’s ability to engage more deeply with cricket fans ahead of what is a busy summer for the ECB, with the ICC Champions Trophy in June and ICC Women's World Cup 2017 in July.
Video collaboration platform S