Engaging an audience through user generated content

In a digital industry, having a social media strategy is absolutely imperative. Going beyond your typical posting schedule of Facebook posts and tweets for the given day or week, we start to discover how important it is to ensure that this kind of activity aligns with other marketing efforts such as email campaigns, videos, and website developments. This is where a clear content strategy becomes key when building an engaged audience of value.
The aim of all marketing activity boils down to growt