Energy BBDO, Pearle Vision create compelling story in new campaign

Energy BBDO has taken an emotional approach to eyeglasses in a spot for Pearle Vision in a larger campaign called “Small Moments.” The campaign is around understanding what is important to the customer so that Pearle Vision can meet their eye care needs.
The spot released in February titled “Ben’s Glasses” tugs at the heart strings as young Ben puts on an obviously large pair of glasses and struggles. Throughout the spot, Ben has trouble with his specs. They fall of