Eminem flaunts his Revival with parody pharma ads
Hiphop artist Eminem has positioned himself as the antidepressant of 2017 with a series of ads likening his new album Revival to medication in a campaign taking a swipe at big pharma.
Billboards, OOH buys and digital activity have been subtly driving awareness of the album over the last month, much like Netflix did with billboards for Hawkins Power and Light, a company in the Stranger Things universe.
Revival has been touted as a cure to the illness Atrox Rithimus, which is Latin
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