30-05-2017 17:30 via theguardian.com

Emergency landing: how airlines can recover from a PR disaster

British Airways’ value nosedived after its IT meltdown, but other airlines have survived worse crises. Here’s how to restore public confidencePoor old British Airways. It was bad enough that backup systems failed after a power surge brought down its IT systems on Saturday morning. But when hundreds of passengers were then left stranded, crisis-response experts accused the airline of failing them, too. Four days later, half a billion pounds have been wiped off the value of BA parent c
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