Email still public's preferred marketing channel, even after GDPR

The public still favours email as the primary marketing channel for brands to contact them, even after all the bad press the platform got during the GDPR implementation, according to research from the DMA.
In an online survey of 2,016 people from the marketing trade association, 73% said email is their preferred marketing channel, trumping eight other channels including social media, text message, online (ie web banners), face-to-face, messenger apps like Facebook Messenger and phones.