Email marketing up 83% since 2015 as B2B marketing grows by 200%

Never underestimate the power of email - a cornerstone for both traditional marketing and consumer-facing market strategies that has seen an  83% growth in B2B and B2C markets since 2015. According to new research released by Salesforce, who polled 3,500 global marketing leaders, at either a manger level or higher position for its fourth annual State of Marketing report, email experienced the largest surge in consumer-facing marketing programs, with email use by B2C marketers rising 10