Email, LinkedIn and white papers remain key strategies in lead gen for B2B marketers, study suggests

Delivering quality leads is a more important objective for B2B marketers in the US than driving more leads – but it’s also a bigger challenge. That’s according to DemandWave’s 6th annual State of B2B Digital Marketing Report, which examines the channels, content types and social platforms that B2B marketers are using to generate leads.
Channels - Email tops the list
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B mark